BOTTEGA BOYZ ARE THE NEW LIQUOR ELITE
Liquor has become one of the most valuable marketing tools for artists. Some of the highest earning musicians in the industry makes majority of their money from liquor. A new brand has emerged and is determined to get their piece of the industry. That brand is Bottega Liquid Metals.
WHO ARE THE Bottega Boyz?
The Bottega Boyz have been making their mark all around the country and building the brand awareness. If you are attending a high profile event more than likely it was sponsored by them. We’re talking concerts, private parties, rap battles, tours and clubs. The Bottega Boyz most likely have their hands involved.
Half The Hustler (CEO of Bottega Boyz) sat down with SWAG 100 for an exclusive interview. SWAG 100 is a celebrity podcaster/journalist that is personally sponsored by Half and also the newest member of the ambassador team.
Half The Hustler/Straight Official/Goat Vibez Questionnaire
SWAG 100: Tell us about yourself.
HALF THE HUSTLER: I’m Corey Michale, CEO of the BOTTEGA BOYZ. The streets know me as Half The Hustler. I’m a mover and shaker in the entertainment world. A brand ambassador for Bottega Liquid Metals. You could catch me in videos with French Montana, Benny The Butcher, Dave East and Fivio Foriegn to name a few.
Tell us more about the Bottega Boyz and the Bottega Babes.
Bottega Boyz and Bottega Babes is a company that I started to bring awareness to the brand. Sort of like what the Cîroc Boys do for Cîroc. We go out and turn the clubs up. Turn the VIP up, we get the bottles popping and create a buzz to where people start asking questions about the bottles. In return, people ask how can they acquire the bottles or become apart of the team. We are group of club promoters, DJs, photographers, models etc… A puzzle that I put together.
Why did you choose to work with Bottega Liquid Metals?
Because they reached out to me. They believed in me and what I had going on. It didn’t cost me any money. I always tell people if someone tells you they believe in you’ll know by what they’re willing to invest into you from the start. They believe in me invested in to me, told me what I’m worth and showed me what I’m worth. I’m rocking out with them!
GET TO KNOW THE NAME
How did you first hear about Bottega?
One of their reps reached out to me on Instagram and asked me how would I like to work with the brand.
Who were some of the first influencers to embrace you and your product?
Some of the first were Larry Tan, Gillie Da Kid, Eness, Black Ink Crew and Benny The Butcher. They showed love from day one and to this day. French Montana shows me love in all of his videos with the brand. Philadelphia was instrumental, Mikey – O a promoter started letting us come in and do some stuff. A big model from Philly name Desani Dawls show us love from the jump. It has been a long 6 years.
How were you able to put together a team of brand ambassadors from all over?
I’m very vocal and easy to talk to. I began to hold a interview in my head. Like, is this person fit for this brand. I look for artist and models. I look for DJs and photographers. I’m doing events. We have artist & celebs we’ve pushed. Like yourself SWAG. You have a podcast and the product is always present in the public eye when the viewers tune in. Every thing is conducted in-house. We’re able to circulate money within the our unit.
THE NEXT LEVEL FOR BOTTEGA
What’s the overall goal for the Bottega Boyz & Babes brands?
My endgame is to own my own liquor company. My owning branding company. To get get other brands to reach out to me for their needs. I’ve had several companies contact me. They weren’t willing to pay me my worth. I’m professional at staying grounded.
Who are some celebrities that have associated with the product?
From French Montana, Dave East, Black Ink Crew… The list can go on and on. Plenty of people have tasted & loved the product. We were able to get the product in video placements, most recently had the product placed in P Valley. It’s no ceiling to this we already blew the roof of this. Just to add some more Brett Michaels Jim Jones and a bunch of Love and Hip-Hop crew members, salute to you SWAG 100 for getting Mama Jones and the whole Jones clan involved. Shout to SWAG 100, the podcast we see y’all, you know he’s an official Bottega Boy.
Do you have a favorite bottle of Bottega? Which one and why?
That would be Bottega Rose’. I like the tartness of it. When it’s ice cold, served with cut-up strawberries. It releases nodes you need to taste. People drink to get drunk. I drink to taste and actually critique what it is I’m drinking. For me is the Bottega Rose’ Gold.
IN CLOSING
Did anything or anyone inspire you to get in this business?
Nothing really inspired me. A company reached out to me. A hustler in mind, a company offering me 100 cases of each flavor. I was able to sale the bottles and move on. It didn’t workout like that. It became something I loved doing. Being in the clubs popping bottles, to be able to flood a VIP section. I became inspired by the attention. Example my Instagram went from 700 -21k.
Shout to Swag 100 & Straight Official Magazine for having me and big ups to the whole team everyone world wide hustling and grinding providing for their families. This is a lifestyle.
#GetSOM via @swag100 & check out more of his content right here.
