close

Goat Vibez Interviews

Ness: The Philly Bad Boy

Lloyd Mathis, known by his stage name Ness, is a talented American rapper and battle MC from Philadelphia, Pennsylvania. He rose to prominence through his participation in Diddy’s MTV reality show, Making the Band 2, from 2002 to 2004.

Ness
Photo Credits: Brian Raymond

Ness’s journey continued as he signed with Bad Boy Records. He earned songwriting credits on Diddy’s 2006 album, Press Play. During his time on MTB2, Ness became known for his intense on-camera battle rap with Da Band member, Jae Millz. This battle became a notable example of a cappella battle rap in mainstream media at the time.

Ness later returned to his battle rap roots in 2010. He would captivate audiences with his stage presence, writing skills, and fast-paced flows unique to the vibrant Philadelphia rap scene.

Since then, he has showcased his talent on some of the biggest platforms in the battle rap culture, including King of the Dot, URL, Rare Breed Entertainment, Don’t Flop, Gates of the Garden, and Grind Time Now.

Ness
Photo Credits: Brian Raymond

New Ventures

Throughout his career, Ness has faced jokes about his infamous task of fetching a cheesecake for Diddy during his Making the Band days. However, in a remarkable turn of events, Ness has redefined the cheesecake joke by launching “Ness Philadelphia Cheesecake”, a brand that has gained popularity within the music industry and hip-hop culture. This demonstrates his ingenuity and ability to transform a seemingly negative experience into a successful venture.

Since the Covid 19 days, Ness has been on a relentless mission to redefine himself. I have personally witnessed his remarkable rebranding journey. I have had the privilege of building a strong relationship with Ness, to the extent that he would visit my studio to write his rounds for upcoming battles, create reference tracks, or simply hang out and relax.

One thing that Ness consistently does is break the algorithm on Instagram every week. Since 2019, he has been dropping unique freestyle videos that go viral, showcasing his impressive rhyme schemes and captivating the attention of fans worldwide.

E Ness
Photo Credits: Brian Raymond

There was a time when the Philadelphia hip-hop industry felt that Ness was being overlooked or even blackballed. However, as of 2024, there is no denying the mainstream and underground presence of “Lew,” also known as the “Lockness Monster.” Ness’s relentless branding efforts and innovative business models have paved new lanes for him and garnered the attention and recognition he deserves.

Checkout The Latest Music From Ness

#GetSOM via @swag100 & click here to celebrate Hip-Hop, lifestyle and culture.
read more

Capone & Daz Dillinger (C-N-D) | “GUIDELINEZ”

C-N-N MEETS THA DOGG POUND!

Hip-Hop legends CAPONE & DAZ DILLINGER are the newest duo to emerge! West Coast artist & producer Daz Dillinger from Tha Dogg Pound and East Coast artist Capone from C-N-N has united as a duo calling themselves “C-N-D” Capone N Dillinger. Capone & Daz first met during a Noreaga Drink Champs segment.

Recording a few tracks together, it had inspired them to go all-out and push a full project.

Naming the album GUIDLINEZ, they prepared to drop. Daz and Capone release dates were affected by Covid.

The Queens native and Long Beach counterpart finally dropped the long-delayed project July 2022 with top tier features.

capne-n-dillinger

SWAG 100 sets up a virtual zoom call with the 2 legends and conducts an official Goat Vibez Interview with them.

Capone and Daz Dillinger breaks down their legendary NY NY & LA LA songs,as well as the 2 year process dropping Guidelinez and more. Check out the one-on-one interview down below.

FUN FACTS

Daz Dillinger, produced five songs on All Eyez on Me—”Ambitionz Az A Ridah”, “2 of Amerikaz Most Wanted“, “I Ain’t Mad At Cha“, “Skandalouz”, and “Got My Mind Made Up”.

Which rapidly became 2Pac’s most commercially successful album. Solidifying Daz Dillinger standing as a producer. As Death Row’s lead producer, Daz workedon Snoop Dogg’s second album, Tha Doggfather.

#GetSOM via @swag100 & check out more of his content right here.

SWAG 100
read more
1 2
Page 1 of 2
WP Radio
WP Radio
OFFLINE LIVE