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Hip-Hop Turns The Corner at 51

Hip-Hop Turns 51
Photo Cred: BET

HIP-HOP TURNS 51: In 2024, Hip-Hop celebrates its 51st anniversary, marking over five decades of cultural and musical innovation. On August 11, 1973, when DJ Kool Herc threw a back-to-school party at 1520 Sedgwick Avenue in the Bronx. Here, Herc introduced his revolutionary “breakbeat” technique, laying the groundwork for what would become Hip-Hop.

Hip-Hop Turns 51

Humble Beginnings: The 70’s

As the 1970s unfolded, pioneers like Grandmaster Flash, Afrika Bambaataa, and the Furious Five began shaping the genre. Introducing the world to 4 elements (emceeing, DJing, breakdancing, and graffiti). These four pillars defined the early culture, turning Hip-Hop into a powerful form of self-expression for the youth of marginalized communities.

Hip-Hop Turns 51
Photo Cred: SPIN Magazine

Breaking The Glass Ceiling: The 80’s

The 1980s marked a critical period of expansion as Hip-Hop entered the mainstream. Acts like Run-D.M.C., LL Cool J, and Public Enemy pushed the boundaries of the genre, bringing it to larger audiences and exploring themes of social justice, inequality, and empowerment. This decade also saw the advent of Hip-Hop’s commercial success, with record labels recognizing its potential and investing in its growth.

Hip-Hop Turns 51
Photo Cred: HuffPost

The Golden Age: The 90’s

The 1990s are often considered Hip-Hop’s golden age, with artists like Tupac Shakur, The Notorious B.I.G., Nas, and Wu-Tang Clan delivering albums that remain iconic. This era not only marked the geographic spread of Hip-Hop, but also the rise of West Coast rap and Southern Hip-Hop. This would diversify the sound and stories being told.

Hip-Hop Turns 51

The New Millennium: 2000’s

As Hip-Hop crossed into the new millennium, it continued to evolve, influencing global pop culture in ways unimaginable in its early days. Artists like Jay-Z, Eminem, and Kanye West became household names, while the genre’s influence spread to fashion, language, and lifestyle.

HIP-HOP AT 51

In its 51st year, Hip-Hop stands as the most popular and influential genre in the world. Its history is a testament to its power to adapt, evolve, and inspire. From the South Bronx to global domination, Hip-Hop’s journey is a narrative of resilience, creativity, and the relentless pursuit of expression. As it looks to the future, the genre continues to be a voice for change, innovation, and cultural unity.

Happy Soul Day!

https://youtu.be/JvKm-QP7IhU?si=AYziSe4EiEtpMrAG

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

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Kendrick Lamar- Not Like Us [MUSIC VIDEO]

Kendrick Lamar Not Like Us
Photo Cred: Entertainment Weekly

KENDRICK LAMAR has Hip-Hop in the palm of his hand.

The West Coast MC is only 15 days removed from his Juneteenth pop-out concert that set Inglewood on fire. Lamar would continue his domination of Drake by releasing the official music video for the monster hit single “Not Like Us” yesterday.

Several reports circulated today amidst our 4th of July celebrations that the visual would release “sometime soon”. As the day went on there were a number of screenshots from the video that made their rounds. In addition, there has also been talks of Kendrick releasing an album soon as well.

“NOT LIKE US”- KENDRICK LAMAR

Kendrick Lamar Not Like Us

The video for “Not Like Us” was shot entirely in Lamar’s city of Compton. The victory lap for Kendrick post their rap beef would show Kendrick still taking shots at the 69 God. Visuals included K-Dot staring menacingly upon the OVO’s mascot and taking a bat to a pinata version of the owl. Lamar would also give nods to his opponent’s track “Push Ups” by busting out sets on concrete blocks.

Directed by Lamar & Dave Free, “Not Like Us” uses high still imagery and a plethora of cameos. DJ Mustard, Tommy the Clown and former Toronto Raptors star DeMar DeRozan are just a few of the faces that are recognizable in the dope music video.

Kendrick Lamar Not Like Us

Perhaps the best hit leading into the summer, “Not Like Us” now has one of the dopest music videos released this year! Check out the official music video down below and let us know in the comments what you think!

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

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