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Payne Escobar Out To Prove He’s Next Up

PAYNE ESCOBAR of Bottom Boi Musik recently sat down with DJ Spins to talk about his viral single “Dirty Diana” The convo was dope and you can check it out down below. For more content from @djspins on other emerging artists, click here.

Q&A WITH PAYNE ESCOBAR

How Did You Come Up With your Stage Name?

Payne Escobar, meaning Pure A** Young N**ga Eaten with Escobar add for the Dope raw Lyrics.

Please tell us where you’re from and what first got you interested in the entertainment industry? 

I’m from a little town called Blackstone VA but I move to Richmond where I became a known artist. I been interested since a child coming up in the Hip-Hop world. I knew then this is what I wanted to do.

Who and/or what inspires you to create?

My family is big in doing music so I just followed up. I created my own wave and made an impact in the game.

THE CREATIVE PROCESS

How would you describe your sound?

Raw, gritty and impactful. A way different vibe than most.

What artist(s) would you like to collaborate with?

I’ll rock with Jadakiss, Rick Ross, Finesse 2tymes and many more 

If you could open a show for any artist who would it be?

Lil Wayne because that would be major! I love his work effort.

Get up and do it yourself. Time waits for no man. I use that in everyday life. Get up and go to it.

Payne Escobar

SHIFTING GEARS

What is one message you would give to your supporters? 

Thanks for supporting me and believing in my craft. I promise to never fall off and keep giving y’all the music you enjoy.

What would you be doing right now, if you weren’t doing music?

Acting in movies. I also I have a movie that I’m starring in called Black Sheep airing on Tubi Tv and Prime Video. 

Who are some artists you admire and why?

B.G  because bro came home from doing like 13 years in prison. Came back in the game like he never left. He never gave up on the dream. 

If you could change anything about the industry, what would it be?

I wouldn’t change anything. I really don’t see any changing at this point. Its a lot going on in Hip-Hop today from my standpoint just being honest. 

IN CLOSING

You dropped your latest release earlier this year. Tell us about it.  

“Gorilla Season” I was basically me given the people me, who I was and what was going on in my life. It’s a really dope tape. I really put my life behind it. I also have the Real DJ Spins hosting the tape, so yeah I hope you enjoy listening. 

As of Friday I dropped my new single “Dirty Diana” which is my first release thru my new distribution deal with Wild Dogs Ent.

What’s next for you, where would you like to see yourself in the next year?

Next is my new mixtape Gorilla Season 2 hopefully I can hit the road to do a tour. Next year it’s just gonna get better and better.

What is your social media? How can people get in contact with you? 

You can find me @OfficialPayneEscobar :IG

                              PAYNE ESCOBAR :Facebook 

                                PayneEscobar :SC

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Ness: The Philly Bad Boy

Lloyd Mathis, known by his stage name Ness, is a talented American rapper and battle MC from Philadelphia, Pennsylvania. He rose to prominence through his participation in Diddy’s MTV reality show, Making the Band 2, from 2002 to 2004.

Ness
Photo Credits: Brian Raymond

Ness’s journey continued as he signed with Bad Boy Records. He earned songwriting credits on Diddy’s 2006 album, Press Play. During his time on MTB2, Ness became known for his intense on-camera battle rap with Da Band member, Jae Millz. This battle became a notable example of a cappella battle rap in mainstream media at the time.

Ness later returned to his battle rap roots in 2010. He would captivate audiences with his stage presence, writing skills, and fast-paced flows unique to the vibrant Philadelphia rap scene.

Since then, he has showcased his talent on some of the biggest platforms in the battle rap culture, including King of the Dot, URL, Rare Breed Entertainment, Don’t Flop, Gates of the Garden, and Grind Time Now.

Ness
Photo Credits: Brian Raymond

New Ventures

Throughout his career, Ness has faced jokes about his infamous task of fetching a cheesecake for Diddy during his Making the Band days. However, in a remarkable turn of events, Ness has redefined the cheesecake joke by launching “Ness Philadelphia Cheesecake”, a brand that has gained popularity within the music industry and hip-hop culture. This demonstrates his ingenuity and ability to transform a seemingly negative experience into a successful venture.

Since the Covid 19 days, Ness has been on a relentless mission to redefine himself. I have personally witnessed his remarkable rebranding journey. I have had the privilege of building a strong relationship with Ness, to the extent that he would visit my studio to write his rounds for upcoming battles, create reference tracks, or simply hang out and relax.

One thing that Ness consistently does is break the algorithm on Instagram every week. Since 2019, he has been dropping unique freestyle videos that go viral, showcasing his impressive rhyme schemes and captivating the attention of fans worldwide.

E Ness
Photo Credits: Brian Raymond

There was a time when the Philadelphia hip-hop industry felt that Ness was being overlooked or even blackballed. However, as of 2024, there is no denying the mainstream and underground presence of “Lew,” also known as the “Lockness Monster.” Ness’s relentless branding efforts and innovative business models have paved new lanes for him and garnered the attention and recognition he deserves.

Checkout The Latest Music From Ness

#GetSOM via @swag100 & click here to celebrate Hip-Hop, lifestyle and culture.
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