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Interviews

STRAIGHT OFFICIAL SITS DOWN WITH Steven Russell Harts

1. What is your Name? where you’re from and what first got you interested in the entertainment industry? 1a. My name is Steven Russell professionally known as Steven Russell Harts. I’m from Pasadena California and The Jackson’s Five and my Uncle Paul Lawrence Russell got me interested in the entertainment industry.

2. Who and/or what inspires you to create? My connection to Source which is the a creative source is my inspirational plug in.

3. How would you describe your sound? My sound is soulful and reflective of mymusical influences.

4. What is your creative process like? Well the process is different each time butBasically, when I’m creating a song I usually start with the music idea then I play
with different melodies until I find one or two that I like then I start coming up with
conceptual ideas until I get the download.

5. What artist(s) would you like to collaborate with? Too many to name, HitBoy,H.E.R Bruno Mars, Neyo, Snoop, So many….

6. What is one message you would give to your supporters? I would want to remind them all that You are a piece of Source(God)having a physical experience able to manifest anything from thought to physical manifestation. You came here to manipulate matter and create experiences of you choosing (whether you know it or not) so be on purpose with how and what you think and be careful to feel very good On Purpose . The universe responds to how you feel Not what you
say.

7. What is the most talent/skill you have that most people don’t know about? I’m A Artist I draw and sell my artwork and I also breed and compete with Birmingham Roller Pigeons as a sport and hobby.

8. What would you be doing right now, if you weren’t doing music? I would be shooting independent films for my company BlaqBox Original Films.

9. Who are some artists/people you admire and why? I admire all the artist who have the audacity to follow their guts and pursue happiness by trusting Source. Its easy to get a job and work for someone else, it takes real trust and
appreciation for just your own talents.

10.What is the best advice you’ve been given? Expectation is a lie, if you want a helping hand look at the end of your arm

11. If you could change anything about the industry, what would it be? I would change that the Music industry pays the songwriters what we deserve and not use our
music to make non talented non music creators billions.
12.What’s next for you, where would you like to see yourself in the next year? Well i’m shooting Independent films now, I have two films out this quarter, ” Day Ones” and “Tales Of A BoyBand” which you can find on Amazon or Tubi ..so in a year from now i’d like to be Making lots of money and working my ass off.

13.What is your social media? How can people get in contact with you? you can follow me on IG: @stevenrussellhartss @steveherich @Steven_Speaks
@dayonesthemovie FaceBook: Steven Harts and Steven Russell Harts

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STRAIGHT OFFICIAL SITS DOWN WITH Mashich

1. What is your Name? where you’re from and 

what first got you interested in the entertainment industry?

My name is Mashich I’m an up incoming RNB singer originally from Aiken SC but I live in Philadelphia, Pa. 

I noticed I had a voice at like 7 and have always wanted to sing so when I moved to Philly with my dad who just so happened to be apart of TBC a 13 man rap group it was destiny. I got to grow up in that studio environment being able to experiment and fine my sound until I was really ready to chase my dream and for that I’m forever grateful 

2. Who and/or what inspires you to create?

I’m inspired to create by the passion that was placed along side the talent within me I have had a hunger to create to sing and to share since I was younger and  I feel like I am most myself when I am singing and pursing music 

3. How would you describe your sound?

I would describe my sound as current lol I mean I guess I’m definitely inspired by early 2000’s and late 90’s RNB but in my own way so I’d say it’s very Mashich 

4. What is your creative process like?

I like to write a lot late at night/ early morning like after midnight I’m usually racing with ideas I like to vibe out with the instrumental and freestyle til a melody or words stick and then I try to establish a point of view or theme, 

5. What artist(s) would you like to collaborate with?

Lol I’d prefer to Collaborate with like producers or maybe have an artist produce or curate my project 

But I’d say T Pain, Raphael Saadiq, Baby Face,  Brian McKnight, Smokey Robinson 

6. What is one message you would give to your supporters?

It’s starts with you first you have to love yourself enough to be who you need to be for yourself 

7. What is the most talent/skill you have that most people don’t know about?

 I mean I run pretty fast and read well I believe that’s it lol 

8. What would you be doing right now, if you weren’t doing music?

I would probably be writing and into acting I wrote and directed a screen play once I enjoyed it lol I’d love to be able to find success in music then cross over to acting / directing 

9. Who are some artists/people you admire and why?

I admire Usher just based off of his discography and star power alone 

I would also say Brian McKnight I’ve really been doing a deep dive into his work and he’s crazy talented I would say the same for Avant 

And of course Ne Yo and Mario, Bruno Mars all people who have just inspired me and I’ve looked up to as a standard  

10. What is the best advice you’ve been given?

The best advice I’ve been giving is you have to know yourself and be firm in it 

Often times outside influences will try to tell you who to be but it takes courage to stand firm in yourself 

11. If you could change anything about the industry, what would it be?

Lol that’s a good question I would say record deals I’m only interested in distribution I’d rather stay Indie 

12. What’s next for you, where would you like to see yourself in the next year?

I would like to see myself continuously elevating bigger gigs and venues more opportunities more paid

Gigs and opportunities I also would like to become a better performer and tour 

13. What is your social media? How can people get in contact with you? 

Fmoi @Mashich Music 

Click the link in my bio check me out

On YouTube @MashichMusic 

Facebook : MashichMusic Twitter MashichMusic  

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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ XXL | @dejayxxl

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For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 500 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. These are Their Stories. THESE ARE “THE FLEET FILES”

Name: DJ XXL

FLeet DJ Since: 2012

Location: Los Angeles, California

Region: WEst region/California Fleet DJ’s

WHO IS DJ XXL?

DJ XXL has a tenure in both Hip-Hop and the entertainment industry spanning over a decade. I asked XXL what made him get into the genre. “I got into Hip-Hop as a backup dancer with Ice-T & The Syndicate. The crew (2 Much Bass) was one of the biggest dance crews in LA. Taking names and battling was the mindset. We KILLED crews on the dance floor!” He recollected on a moment that was big. “My biggest battle was with Brand X, held in Huntington Park, California in East L.A. Ice-T and The Syndicate were judges of the event, which is how we got our way into being linked with the Syndicate. We were featured in the Original Gangsta video with black hoodies and Rottweilers.”

Joseph Rudd is a assertive and driven individual. He has touched a number of the essential building blocks of Hip-Hop in his journey to becoming a Fleet DJ. “I also am a member of 4 of LA’s largest graph crews (FBI, Far Beyond Imagination, OSB One Step Beyond, & SNM, So No Mercy). It was during the graph crews time when I first became an MC. My rap name is Juggala Vein.”

DJ XXL said his decision to become a DJ was inevitable. “I am already a B-Boy, rapper and graffiti artist. I already embodied the other elements of Hip-Hop so DJ was the last one I needed to capitalize on.” As a member of Fleet, he is the main moderator for Fleet DJ Conference Calls, designing the national protocol for conference calls. He has been on the move for Fleet in ten years. “I was originally on WCF (West Coast Fleet) DJ’s Team for 1 year before moving to the Midwest Fleet DJ’s. There I represented and built the Iowa division. I also built the Chicago team to expedite the success of Iowa. Then I became the State Manager for the Chicago Fleet DJ’s. Built it up to 10 DJ’s before I gave the team to new management and migrated back west to become manager of the WCF.”

Be different. Don’t follow trends because originality is your number one commitment.

DJ XXL’s advice to upcoming artists

MORE THAN A DJ

Our conversation shifted to moves outside of being a DJ. XXL is also a core actor with the Screen Actors Guild (SAG). “I’ve been in 10 motion pictures. I was in The Fan as a cop in the final scene with Wesley as one of the cops that shot DeNiro’s character.” Another film that XXL was in was a skateboard movie called Grind in which you can see him clear as day down below.

XXL is an A&R as well as a manager for independent artists. I asked him what can we expect from him this year. “I’m currently the road manager for West Coast artist Marc Handsome. Be on the lookout for a new music video with Mark featuring Jim Jones called “If I Like It” dropping soon!” XXL wears several hats as he is a producer, radio personality and media correspondent for Straight Official Magazine.

With every DJ having a story behind how they got their name, I had to know how he came up with his. “Basically I used to try to figure out what my name would be. My personality is larger than life. I put it together as XL initially, but added the extra L to personify that, to be larger than life.” I asked him what would his biggest takeaway would be in being a member of Fleet. “After 30 years I’m still a DJ. It’s my ability to break new music & network with the industries past legends as well as upcoming artists that has remained the constant.”

DJ XXL with Jim Jones

Quincy Jones didn’t have his first hit until he was 50. Don’t give up.

XXL’s advice to upcoming artists

IN CLOSING

As a member of Fleet, I didn’t officially meet XXL until we crossed paths at the 10th annual Fleet DJ Music Conference last year. Once we met it was all gas and no brakes! He is a vital member of the coalition as well as an official brother from another. I look forward to seeing what will do next as a member of Straight Official Magazine!

I gave XXL the floor to close out our interview and he had nothing but admiration for the Fleet DJ’s. “Thanks to The Worldwide Fleet DJ’s for embracing my energy and inner talents and giving me the opportunities and platforms to elevate in the entertainment industry. Shouts to Ice-T, Cypress Hill, Mellow Man Ace, My DJ, DJ Earl-E, and the whole Transparent Crew. First but not last, to my mom and dad for genetically giving me the tools to do what I do best.”

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Q&A with MakaSound Producer Aye YB

Q&A with MakaSound Producer Aye YB

By Micah ‘MØW’ Wormley

 

From sleeping on his friends couch, to becoming one of the most sought after up coming producers in the industry, Malachi Haden, known to most as AyeYB, is proving that hard work and dedication can take you places talent alone will not. Born in Atlanta, Ga and raised in Richmond, Va, AyeYB’s love and passion for producing has manifested through his youth into a thriving career in his young adulthood. In this interview, we got to know a little more about AyeYB as he chronicled his journey, as well as dropping gems for the next generation of producers. 

Where did your passion for music flourish? And at what age did you first aspire to be a music producer?

Aye YB: My passion for music flourished from being in the church, growing up around the piano players and the drummers. My mom used to always tell me how she would put headphones over her stomach and play music like Mozart and jazz. I honestly think that’s why music has such a strong hold on me as well. I first aspired to become a music producer at age 13 watching videos of Southside and Lex Luger making beats on Youtube. This was right before I got to high school. I wanted to make music a long term thing. I just did not want to become a band teacher.

Who and or what were some of your inspirations while learning to produce? What did you take from them and how did you apply it to your sound?

Aye YB: My main inspirations as a producer are Metro & Wheezy. At age 14, I watched Vlogs of Metro Boomin after school everyday. His melodic melodies were my biggest takeaway and the way he layered sounds blew my mind away. Then when It comes to Wheezy the bounce of his drums and the way he put them together is crazy. I studied it all through high school. It really helped grow my sound and taught me the right pockets to insert my drums. I took away so much knowledge.

 

The Making Of 2 Chainz & Big Sean “Wreck” W/ Aye YB (Co Prod. Hitmaka & Duce)

How did the pandemic affect your journey as a producer and content creator?

Aye YB: The pandemic affected my journey for the best. I was stuck in the house so much I couldn’t do anything but make beats. Being locked in really helped me get into the position I’m in now as far as getting signed. I woke up, made beats until about 3, took a break then got back to making beats until about 11pm in the evening. It allowed me to get so much stuff done and it set me ahead of the curb. I was living with TB digital at the time so as far as content creating he helped guide and show me everything I needed to do.

How did you join team ProducerGrind? And how did their platform help to make you a better producer?

Aye YB: I joined Team Producergrind through TB Digital. I was with him all the time watching him make kits, livestream, and create content. I was always the guy behind the camera and helped set things up. It came to a point where he asked me if I wanted to join and so I took the opportunity and never looked back. The platform helped me understand the viewpoints of the producers from the ones who just started to the ones who have placements. It helped me grow my patience a lot more than anything.

You seem like a naturally quiet person. How hard was it for you to come out of your shell while creating content? Any tips you could recommend?

Aye YB: It was hard for me to break my shell at first being in front of the camera. But I honestly think that is what I am known for just being a chill laid back person. I still am currently working on communicating and talking more. You honestly just have to be yourself and just talk.

 

 
Can you give some insight on how you joined MakaSound?

Aye YB: I joined makasound simply by just sending beats to the songwriter and President of Makasound Chirshan for a little over a year. We had so many demo’s together where it got to a point and he asked me if I wanted to join the team. Once I joined, he flew me out to Florida and got me in the room with Turbo, Jetson, Vory, Tay Keith, Murda Beatz, and some other producers and songwriters.

What is the most valuable lesson you’ve learned from Hitmaka & Chrishan?

Aye YB: The most valuable lesson I learned from Chrishan and Hitmaka is that you can not take anything personal. You have to keep it strictly business in this industry and grow some tough skin because things do not happen when you want it to. 

How do you define success and what does success look like for you?

Aye YB: To me success is being able to take care of your family and yourself and also putting your people in the position to win and take care of their families. It’s all about paying it forward. It’s not about money, money is only a tool to help you reach financial freedom.

It definitely shows that you put in a lot of hours to reach this level of success. What do you enjoy doing outside of music?

Aye YB: The only thing I do outside of music is play the game and hang out with my brother and cousins. I hate being in the mix. I just like to stay out the way.

If you could give one valuable piece of advice to an aspiring producer following your path what would it be?

Aye YB: The biggest valuable piece of advice I would say is to build relationships. That’s all you need is to have strong relationships with people it goes farther than anything

Follow Aye YB on Instagram @1AyeYB

https://mmcmxv.com/qa-with-makasound-producer-ayeyb/

 

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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ Laz Vagez | @lazvagez416

FOR OVER TWO DECADES, THE FLEET DJ’S HAS GROWN FROM A SMALL CREW TO A PROFICIENT COALITION WITH OVER 500 MEMBERS AND COUNTING. SINCE 2001, THE WORLDWIDE FLEET DJ’S HAS CHANGED THE LIVES OF BOTH ITS MEMBERS AND THE ENTERTAINMENT INDUSTRY THEY HAVE THRIVED IN.
THESE ARE THE MEMBERS. HERE ARE THEIR STORIES. WELCOME TO “THE FLEET FILES”!

They don’t call it the WORLDWIDE Fleet DJ’s for no reason. In this file, we head across the U.S. border to Ontario, Canada where we meet none other than artist, producer, engineer, DJ Laz Vagez. It’s safe to say that he is a jack of all trades, and we can’t be mad at that because most of the illustrious Fleet members are. Vagez became a member in 2009 and returned in 2021. So, who is DJ Laz Vagez and how dare he be from Canada with a name like Laz Vagez? Let’s jump right into it!

WHY LAZ VAGEZ STANDS OUT

He came up with his name years ago when he was a radio host for Champ Radio at a local university when he was alongside Hollywood and M Dot (RIP). It was only fitting, but he started his career long before that. At the age 12, he started rapping under the moniker D’Sinatra. By 14 years old, he dedicated his life’s work of engineering to help the hood come up. I guess that’s why you can rarely go to state where he doesn’t know anyone. Fun fact: did you know that Laz Vagez was a credited engineer on a Smiley/Drake collab? He’s really making a name for himself out here.

STRAIGHT OFFICIAL, FORREAL

Vagez is a real asset to us here in Fleet and on the Straight Official staff being that he is one of the program directors on Straight Official Radio. Since he’s so involved in the radio scene, I asked him what the top 3 songs are that he listens to all the time. His playlist right now includes $500 ounces x Westside Gunn, ‘97 Hov x Benny the Butcher, CTG x D’Sinatra & Rock Nitty. He says that becoming a DJ allowed him to learn to read crowds and recognize what music meshes well with other music and to love and respect other genres. He has a lot of people looking up to him so even we think he’s going hard; he’s already thinking of ways to go harder.

Artists, stay consistent. Find a producer and continue to work with that person, that’s how you create saucy hits. Producers, be willing to create new sounds and network. Put out your work anywhere and everywhere. Make beat kits and drum kits and COLLAB! We can collab with anyone all over the world

Laz Vagez’s advice to upcoming industry members

FUTURE FOR VAGEZ

What’s next for the multi-talented DJ? He’s currently in the process of perfecting his production craft in order to build a project like the Metro Boomin‘ x 21 Savage collab. I hear he’s coming out with an online course for engineers as well. I’m so grateful to connect with such a powerhouse. He’s not a person you can be around and remain stagnant. I’m excited to see what he achieves in the next decade.

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SOMag Presents “The Fleet Files” With Fleet DJ’s: Mocha The Mack | @mochathemack

For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 500 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. These are Their Stories. THESE ARE “THE FLEET FILES”

Name: MOcha the Mack

FLeet DJ Since: 2021

Location: Fort Lauderdale, Florida

Region: south region/Florida Fleet DJ’s

WHO IS MOCHA THE MACK?

MOCHA THE MACK is the newest member of The Worldwide Fleet DJ’s for a reason. Although she’s rarely behind the ones and twos, it’s her one-two combination of being a journalist and media personality that’s enough to move the crowd. As a writer for Straight Official Magazine, Mocha is a part of the home publication of Fleet DJ’s. She does it all from content creation and promotions to music reviews and interviews.

Her whatever-it-takes persona has helped the magazine in it’s growth. “I’m winning by helping y’all win, so if you ever need an assistant or PR rep on your team, I’m ya girl! If you need something and don’t know where to find it, I’m ya girl, I’ll help connect you.”

Justice B.K. has always had a desire to become a writer. Even before she became Mocha, she knew way back in Kindergarten that this was her path. “I used to make student and staff gossip mags out of loose leaf paper. After that I focused on music training and passed up the opportunity to establish myself as a writer in high school and college.”

You have to be willing to always be a student to excel at anything, not just journalism.

Mocha The Mack

When I asked where she draws inspiration from to create, she relied on a personal creed. “My motto has always been “Aspire to Inspire” and that’s just been applicable to everything for me. I really didn’t know how many people would actually pay attention to me, without me going out of my way to be extraordinary.”

In her journey into journalism, Mocha has found her way to approach interviewing that makes the reader feel as if they were there during the sit down. “When I transcribe interviews, I always tell the subject’s story as colorful as possible because I want you to see the picture they painted for me.” Mocha also controls her own narrative by being cautious with her words. “But when I talk about myself, I’m just as strategic with words because you only know what I allow you to know. That’s how I control my story.”

WHAT DRIVES MOCHA

Mocha has always had big dreams. Besides wanting to be a teacher, she’s been preparing herself for a career in music. “I’ve been training musically my ENTIRE life so I sing, dance/choreograph, act, and even DJ a little! (laughs) We talked about peaks and valleys in our respective paths. Mocha talked about overcoming herself to achieve her goals.

“My best experience would have to be my early days of interviewing and being a mistress of ceremonies. I knew it was what I wanted to do but I was so scared of rejection. Those programs went extremely well and I got so much praise for just being courageous! I learned to believe in myself and keep pushing through with this thing no matter what!”

There was a point in time that Mocha could have walked away from her pursuit of her journalism. She told me that two words she kept hearing most of her life almost changed everything if not for an invitation to join Fleet. “I never would have taken my journalism career seriously if I hadn’t joined. Too many times in life I heard that I “should have”. I couldn’t pass up the opportunity again.”

Follow your heart and do what you love because that will make it easier for you to stick to it and win. You may have to do a million different activities until you find what you love, but just do it!

Mocha’s advice to aspiring artists

I had to ask Mocha how she came up with her name. Her story behind it was hilarious! “So not that many people know my real name anymore and I just refuse to tell most people because they try to act like they really know me (laughs). On the other hand, I needed a rebrand for people to take me seriously. I had a friend back in the day whose hair color was the same as her skin. I’m an earth sign so I guess it makes sense that I like brown anyway but I had to come up with a cuter name than brown, so I chose Mocha.”

She continued, “Everyone began calling me Mocha, despite a few haters but I digress (laughs) then Megan Thee Stallion said in a verse “I get in my act on that yak/ He call me “Megan Thee Mack” and that just stuck with me! Anyone who knows me knows how Mocha can get of the yak so I replaced Megan with Mocha. Now I can’t sing it any other way!”(laughs)

IN CLOSING

My sit down with Mocha was indeed inspirational. As a writer myself it was easy to connect with her on several viewpoints. When I asked her if we could look forward to any future projects, she was a bit reluctant. “The problem is I tell y’all stuff a little too early sometimes (laughs) but, I can tell y’all that my book is still under construction and y’all can look forward to writers’ workshops happening very soon. Y’all go follow @MackbookMedia on Instagram because it’s coming!”

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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ Les Rico | @djlesrico

For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 500 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. These are Their Stories. THESE ARE “THE FLEET FILES”

Name: DJ Les Rico

FLeet DJ Since: 2019

Location: Jacksonville, Florida

Region: south region/Florida Fleet DJ’s

WHO IS DJ LES RICO?

Even before joining The Worldwide Fleet DJ’s, DJ Les Rico knew that being a DJ was his passion. When I asked him what inspired him to become a DJ, he referred to a memory that has stuck with him for years. “Living in the lower eastside of Manhattan, we would have block parties in the parks. There were local DJs that taught me a lot. It sparked my interest and kept me out of trouble.” Rico has over 30 years experience in being a DJ. Like his coalition family, he dons several hats. He is a recruiter for the Latin division of Fleet as well as DJ for Straight Official Radio.

Enrique Ramos is a man that is grounded by his family values. “I focus on keeping family a priority. Making time for both them and DJ’ing.” Being currently retired, Rico spoke on how he maintains balance in his life. “I utilize my time DJ’ing while my wife works to keep balance over everything.”

Rico has encountered his share of peaks and valleys in his career. His best moment came from one of his largest events. “My best moment was when I DJ’d at a 3-day event and on the last day it was at DeSoto Park in front of a huge crowd! The joy that I felt was indescribable!” When Rico spoke on his valley, it had nothing to do with being a DJ. It dealt more with a medical condition that he has had for over two decades.

Having a medical condition I am challenged everyday. Playing my music helps me to defeat how I am feeling.

DJ Les Rico on how he deals with his condition

RICO’S WAY OF LIFE

In 1998, Rico’s life would change forever. “I was diagnosed as AIDS positive on June 29 1998, with a 16 T-cell count and not given a good chance to live.” Even with this placed upon him, Rico found both strength and courage from the one thing that meant the most to him… his family. “But with the love and support of my family, I am currently now with T-cell over 1200 and undetectable! I am living with God and with the love of your family, anything is possible!”

It was the same joy that Rico got from DJ’ing at DeSoto Park that helped tremendously with his condition. “It has become a healing force against my battle with HIV.” I asked Rico how he came up with his stage name. “DJ on the Lower East Side of NYC!” (laughs)

As we further spoke, I found out just how giving he is when it comes to his craft. “I have events free of cost on many occasions. Anytime or any place, I embrace the opportunity to help local charitable organizations and help support fellow DJs.”

DJ Les Rico and wife, Lisa

IN CLOSING

I have met many goals in my life. I am seeking new ones with each experience I undertake.

DJ Les Rico

DJ Les Rico is a fine addition to the Fleet DJ family. With his own family being the center of his life, it’s no secret that he is successful in all that he does within Fleet. You can follow DJ Les Rico on Instagram and tune in to Straight Official Radio to hear him in action!

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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ Swetmusic | @dj_swetmusic

For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 500 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. HERE are Their Stories. WELCOME TO “THE FLEET FILES”!

Name: DJ Swetmusic

FLeet DJ Since: 2019

Location: Louisville, Kentucky

Region: SOUTH REGION/KENTUCKY Fleet DJ’s

WHO IS DJ SWETMUSIC?

DJ Swetmusic (pronounced sweat music), also known as “James Swetmusic”, has been a member of the Fleet conglomerate since 2019. James got his start as a rapper where he was born and raised in southern KY. He began rapping and writing in middle school. By 2003, he dropped the first of 27 mixtapes. He cites his influences as including Snoop Dogg, Goodie Mob, Jadakiss, Busta Rhymes, Dayton Family just to name a few. Swetmusic Ent. is his personal brand, but it started as Swetshop Ent. “Sweat”/”SWET” came from running an in-house studio with a closet as a booth and people were coming out of there sweating to death! Around 2010, he signed to the independent label “Phoenix Legacy Records” in Hopkinsville, KY.

RAPPER TURNT DJ

His father was a DJ while in the military and growing up his mother’s boyfriends were seemingly always in the DJ industry, so it was easy for him to take interest. Once he got to a certain point as a rapper, he decided that he still wanted to mingle amongst artists, entertain people musically, and maneuver through the music business, but he wanted to do more! The DJ Swetmusic we know now was inspired to transition to DJing by just continuously hearing dope music and seeing other dope DJs do their thing! Now, he’s a part of an elite DJ family – SHOUTOUT TO THE WORLDWIDE FLEET DJS!

We asked Swetmusic about his best and worst experience as a DJ and this is what he said, “My very first gig ever was the best [because] my name was in a local magazine along the bride and groom… My worst experience as a DJ was when my computer froze 4 times at an event, then I left, went home, and forgot my computer at the event location knowing I had a gig the next day.” Wow! Those are pretty memorable experiences.

Shout out to my Worldwide Fleet DJs and Secure the Vibe DJs family for allowing me to be a part of such dope coalitions! Much love to my friends, family, and fans. Shout out to Kentucky, my home! 

DJ SWETMUSIC ON ACKNOWLEGDMENTS

SWETMUSIC IN THE FUTURE

Besides being a DJ, James also writes, raps, does artists/business interviews and is a “beat maker”. He released a new video this year for his song “40+” (shot by @tmtelevision) off of his “No Country for Old Men” project available on spinrilla.com, soundcloud, and Audiomack. He let us know that new music and videos will be rolling out in the first first quarter of 2022.

DJ Swetmusic says he appreciates all of the people who have been keeping up with him over the years – anyone who has ever supported and helped push him to continue things musically.

DO YOU! Stay true to who YOU are. Be consistent. Work on your craft EVERYDAY! Build relationships. Take risks. Build a good trustworthy network of like-minded people around you and LEARN THE BUSINESS!

DJ SWETMUSIC ON ADVICE TO ARTISTS AND DJS
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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ Mr. Yeah | @iamdjmryeah

FOR OVER TWO DECADES, THE FLEET DJ’S HAVE GROWN FROM A SMALL CREW TO A PROFICIENT COALITION WITH OVER 500 MEMBERS AND COUNTING. SINCE 2001, THE WORLDWIDE FLEET DJ’S HAS CHANGED THE LIVES OF BOTH ITS MEMBERS AND THE ENTERTAINMENT INDUSTRY THEY HAVE THRIVED IN. 
THESE ARE THE MEMBERS.
THESE ARE THEIR STORIES. WELCOME TO “THE FLEET FILES”

Today is all about the family! Shout out to Fleet DJ’s as a whole – they’re pretty dope! However, my spotlight this Monday is on Kentucky Fleet State Manager DJ Mr. Yeah. I met Mr. Yeah years prior to being Fleet family, but I confirmed that he is one of the COLDEST during my “March Madness: Battle of the Creatives” interview series. He really does make you say “yeeeaah” or “yaaaas” (for the ladies). Without further ado, let me give this man the flowers that he definitely deserves. Shoutout to the 502 for giving us this leader!

Courtesy of DJ Mr. Yeah

WHO IS DJ MR. YEAH?

As I said before, he is the Kentucky State Manager for Fleet DJ’s, which means all things Kentucky fall under him. However, he is really an overachiever. Think about those peers or co-workers you’ve had that were a part of every extra curricular. We aren’t mad at you for wanting to be well rounded and pursuing your dreams, but damn what will you do next? I love it, no doubt, it’s relatable. There’s no doubt that he could fill an entire resume with all of the stuff he currently does. The good thing is that he does it all well. Brand ambassador for online drink store Raze Energy, owner of 101 The Vibe FM where he co-hosts “The 502 R&B Show”, program director for K102 Digital, and owner of Imperial Apparel Worldwide. Not to mention he’s a G but that’s a whole different story in itself.

WHY SHOULD YOU BOOK HIM

As someone who listens to and receives music all week, I’m not easily impressed. This man impressed me this time around, with his flawless transitions and beautifully executed blends. I spoke with many DJs after our interview and they gave him the utmost respect. I guess you can say, he’s not new to this, but true to this. If you check out his social media, you will clearly see that he is booked and does not have time to play with y’all! Countless weeks of event appearances have proven that he is standing firm in longevity. Ladies’ nights, holidays, quiet storms, and so much more – his versatility keeps him nothing short of amazing! I hope his leadership skills bring together all of the Fleet creatives in Kentucky for admirable chapter results.

This position was [given] to me with hopes of bringing KY Fleet back on the map within Fleet Nation. I felt it was necessary to accept the offer to do my best to fulfill the task at hand. Since then we have added a good amount of quality members from DJs, hosts, engineers, producers, and MUAs to the KY Fleet Division. WE, not “I”, will continue on the same path from here on out. So, I feel that what is [not] being done since I’ve moved to State Manager from Assistant State Manager, is being done in its beginning stages. We still have work to do.

@iamdjmryeah via @mochathemack
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SOMag Presents “The Fleet Files” With Fleet DJ’s: DJ Pynk Dyamond | @dcsmodel_djpynkdyamond

For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 500 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. These are Their Stories. THESE ARE “THE FLEET FILES”

Name: DJ Pynk Dyamond

FLeet DJ Since: 2021

Location:(Orgin: Bronx, New York) Current: Fredericksburg, VIRGINIA

Region: EAST REGION FLEET DJ’S/ViRGINIA Fleet DJ’s

WHO IS DJ PYNK DYAMOND?

Hailing from Richmond Virginia, DJ PYNK DYAMOND has both a style and drive that is all her own. As a member of the Fleet DJ’s, she wears several hats and dons them well. Not only is she a member of 2Fli Female Division of Fleet and a Fleet Model, but she is also the Virginia State Manager of Fleet. Even before joining the #1 DJ coalition in the world, Pynk Dyamond was involved with music from a young age.

“When I was 9 years old I began playing an instrument called a Fluteophone. Then I learned how to play the French horn and trumpet when I got in 6th grade. I continued all the way through high school, where I made 1st chair in my school band’s trumpet line!” It was from that point her passion for music was born. “I have a really good ear for music, so much that I learned how to play without having to read notes!”

I asked her what songs she has in her current playlist. “Respectfully” by Suga J, “Cookout” by Luce Cannon and LOTS of House/EDM Music!” (laughs). All DJ’s have a rhyme and a reason for their stage name. I asked Pynk how she came up with hers. “Well at first, I called myself Dj Lady B, but I saw too many others with the same name. I thought about it. I love the color pink and I love diamonds, so I put the two together but I had to spell it differently. Too many others had the regular spelling. But once I bought the domain of my name, I spelled it my way!”

PYNK DYAMOND’S MISSION

Also known as Becky G, Pynk Dyamond is an advocate of chasing dreams. She possesses five college degrees, owns her own business and is an affiliate of nine different radio show programs. “I’m here to show the world that women can follow and achieve any goal that they have!” I asked her about the peaks and valleys that she’s dealt with since becoming a DJ. “One of the worst experiences was not being respected by some male counterparts. They thought that because I am a female I can’t do what they do. I overlooked that. Because regardless of being a female DJ, I will be the best at what I do in the business.”

So what can we expect from Pynk moving forward? “I have various things on the horizon. In particular, I am getting ready for the holiday event on the Cruise Lines that I work for! I am also involved now with our Christmas Toy Drive coming with the Fleet DJs East Coast Region.” Pynk Dyamond is always working to break the next artist to aide them in their dreams. I asked her what advice can she give to up and coming artists looking to be the next big thing.

“The most important piece of advice is to learn how to market your brand, no matter whether you are an artist or DJ. Marketing is very important to your craft. If you don’t let people know what you doing in that craft, then how will they know who you are?” I asked Pynk with all that she has going on, where does she find inspiration to continue on her path to her goals. “Music has always been inspiration enough for me. I listen to music to soothe my soul on a daily basis.

You can heal someone’s pain through music. It’s a great way to learn about different cultures through genres of music. Without music, there is no inspiration.

DJ Pynk Dyamond on what inspired her to become a DJ

IN CLOSING

DJ Pynk Dyamond has nothing but love and appreciation for her Fleet DJ family! ” I like to give Fleet Shouts to DJ P-Money, DJ Ms. Tan, Klassik CEO, DjHot1, DJ Cook, Dino and Heavy Hustle of KHUR Radio, DJ Skinny, DJ L Boogie, DJ Baby G, DJ Bobby Blaze of TX, DJ Pinkie, and outside of Fleet DJs is DJ Nate of Richmond VA, and Cruz Sherman of Cruz Inc Radio.”

Photo Cred: Apex Couture Magazine

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