TenthLetterMedia Archives - Straight Official Magazine

Illy Octane – Who World Is This [MUSIC VIDEO]

on March 18, 2025 Artist Music Videos TenthLetterMedia add comment

ILLY OCTANE “WHO WORLD IS THIS [MUSIC VIDEO]

ILLY OCTANE, a multifaceted Hip-Hop artist hailing from Indianapolis, Indiana, has been making significant waves in the local music scene. As the CEO and artist of Rich Harvest Entertainment, Illy wears multiple hats, including that of producer and MC, showcasing his versatility and dedication to his craft.

In addition to his musical endeavors, Illy’s known for his entrepreneurial spirit. He co-owns Richh Studioz, a creative space that houses the Pulled Up Podcast, private studio session rooms and a photography studio. This venture underscores his commitment to fostering a vibrant creative community in Indianapolis.

Through his music, business ventures, and community involvement, Illy Octane continues to solidify his role as a pivotal figure in Indianapolis’s Hip-Hop landscape.

ILLY OCTANE-WHO WORLD IS THIS

One of his recent notable works is the music video for “Who World Is This,” the lead track from his project “No Title 2.” Released on February 7, 2025, the video was produced by Pat and directed by Fats Fontana Films. The track exemplifies Illy’s lyrical prowess and his ability to engage listeners with thought-provoking content.

Check out the official music video for Illy Octane’s “Who World Is This” single down below!

STAY CONNECTED

Follow Illy Octane on social media via Facebook, Instagram & YouTube.

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

#SaturdaySpotlight featuring LT The Lyrical Twist | @ltthelyricaltwist

on March 1, 2025 Artist Saturday Spotlight TenthLetterMedia add comment

MEET LT THE LYRICAL TWIST

Indiana may not be the first place that comes to mind when thinking about hip-hop, but LT The Lyrical Twist is proving that talent knows no boundaries. With his rapid-fire delivery, hard-hitting beats, and undeniable charisma, LT is carving out a name for himself in the independent rap scene. Known for tracks like “Money Walk” and “Shark Attack,” he blends Midwest hustle with an energetic and infectious sound.

A LOOK INTO LT’S JOURNEY

LT The Lyrical Twist—often called simply LT—began his musical journey by honing his craft in local rap battles, freestyling, and writing lyrics that showcased his impressive wordplay. His ability to twist and flip words at lightning speed earned him the moniker “Lyrical Twist.” Inspired by hip-hop greats who mastered flow and storytelling, LT developed a signature sound that sets him apart from the crowd.

With Indiana not being a traditional hip-hop hub, LT had to grind hard to get his music heard. He built his following through grassroots efforts, performing at local shows, dropping music consistently, and using social media to connect with fans. Over time, his music started gaining traction, proving that talent and determination can break barriers.

NOTABLE TRACKS & FEATURES

LT has released several tracks that showcase his talent. He has notable tracks teaming up with Bone Crusher and Cashville DTay to name a few. But two of his most talked-about songs are “Money Walk” and “Shark Attack.”

An anthem for success and financial ambition, “Money Walk” features upbeat production combined with LT’s confident flow. It makes it a go-to song for anyone looking to level up in life. The song not only motivates but also delivers a vibe that gets people moving, making it a club and party favorite.

“Shark Attack” is a hard-hitting track that displays LT’s aggressive flow and lyrical dominance. The song’s title perfectly matches its energy—LT comes in strong, attacking the beat with precision and authority. With its sharp wordplay and commanding presence, Shark Attack proves why LT is a force to be reckoned with.

LT THE LYRICAL TWIST-TOUCH YOUR TOES

LT’s latest track “Touch Your Toes” has become the new strip club anthem! While displaying his raw and gritty sound, the music video compliments the track perfectly. Check out the official music video down below!

STAY CONNECTED

Follow LT The Lyrical Twist on social media: Instagram @ltthelyricaltwist)

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

[ALBUM] Nap York City x DJ Mannie Faces x DJ WillyBangz

on February 23, 2025 Artist Mixtapes TenthLetterMedia add comment

NAP YORK CITY is the latest album to emerge from The Worldwide Fleet DJs camp. DJ Mannie Faces and DJ WillyBangz connected like Voltron to produce one of the year’s hottest projects to date. This unique collaboration spotlights their respective cities most prominent independent artists.

NAP YORK CITY: WHAT TO EXPECT

With Mannie Faces representing the nineteenth state, the A side features renowned artists including Illy Octane, Mojo and Nike Bootz. WillyBangz holds it down for the Big Apple with side B featuring King Priimme, Budda Early and Krazinice. The nice blend of production from Trashbagbeats, Half and Hard Knock makes the album bang from start to finish!

WHERE TO DOWNLOAD

Check out this hot album from DJ Mannie Faces and DJ WillyBangz down below! Available on all music streaming platforms!

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!!

The 22nd Annual Southern Entertainment Awards

on February 23, 2025 Events TenthLetterMedia add comment

THE 22nd ANNUAL SEA AWARDS

A staple in Southern music and entertainment, the Southern Entertainment Awards is once again on the horizon. This celebrated institution rose from humble beginnings to spotlight the South’s most prominent artists and DJ’s. Based in Nashville, Tennessee, the annual awards show has grown substantially from its remarkable beginnings at Gibson’s Showcase in 2004.

Known as the SEA’s, the event originated in Nashville as well as Tunica and Memphis. With it’s growth in attendance numbers over time, this led to the event expanding categories and nominations. The reputation of the SEA’s is strengthened by reputable and successful professionals both independent and mainstream.

Some of the industry’s most notable artists emerged from the SEA’s including Big K.R.I.T., Yo Gotti and Nicki Minaj.

THE SEA MISSION STATEMENT

The Southern Entertainment Awards strives to be a platform that showcases independent talent. Offering industry support and bridging the many gaps between music, arts and brands. Through tailored efforts, initiatives and consistent outreach, the SEAs challenges themselves to provide a solid foundation for indie artist.

Entering its 22nd year, the SEAs strive to be a well-known and respected venue and channel. It gives independent artists worldwide a platform. Far evolved from its desire to be an outlet used to acknowledge southern DJs, the SEAs were once viewed as a ‘regional event’. Now they are an esteemed as a recognizable brand throughout the world.

FOR YOUR CONSIDERATION

On Sunday May 22nd the city of Atlanta will host the SEA awards. Details for this event are coming soon. For the third year in a row, Straight Official Magazine is nominated for an award at the event! The publication is up for Author/Publication of the Year.

In celebrating Hip-Hop, lifestyle and culture, we have been diligent in our quest to break the next new artist. Backed by The Worldwide Fleet DJs we are the home publication for the DJ coalition. We are both honored and counting down the days to be apart of this spectacular event!

Voting for the SEA awards ends on March 1st. We appreciate each and every one of you who gave us your vote. If you’re going to be in Atlanta in May, you should tap in and #GetSOM of the 22nd annual SEA Awards!

To learn more about tickets and to vote for Straight Official Magazine at this years SEA Awards, click here.

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle & culture!

SOMag Presents The Fleet Files With Fleet DJs: DJ Swag 100 | @swag100llc

on December 19, 2024 Interviews TenthLetterMedia The Fleet Files add comment

For over two decades, the fleet dj’s has grown from a small crew to a proficient coalition with over 700 members and counting. since 2001, THE WORLDWIDE FLEET DJ’s has changed the lives of both its members and the entertainment industry they have thrived in.

These are the members. These are Their Stories. THESE ARE “THE FLEET FILES”

Name: DJ Swag 100

FLeet DJ Since: 2022

Location: PHILADELPHIA, PENNSYLVANIA

Region: NORTHEAST REGION/PHILADELPHIA Fleet DJ’s

WHO IS DJ SWAG 100?

DJ SWAG 100 is not only a multitalented member of The Worldwide Fleet DJs, but a cultivator of Hip-Hop culture. Since becoming a member of Fleet, Swag has kept his foot on the gas working to not only spotlight emerging artists but to rewrite the genre’s narrative. When I asked Swag what was the moment that convinced him to become a DJ, he spoke on pivotal moments in time. ” My journey into DJing began with major events in key venues in Philadelphia, where I also launched my digital radio station, (SWAG 100 FM) now known as 100.1 FM The Plug. A pivotal moment came when I met DJ Calvin from New Orleans Fleet, who introduced me to the Philadelphia chapter.”

Lee McIntosh made his decision to join Fleet based on his visions for his personal career. “I chose to join because I recognized it as a professional community that could shape and expand my network.” In doing so, Swag now runs both radio stations and podcast networks as a media communications specialist. Upon becoming a member, Swag spoke on the connections within the camp. “Once introduced to the Philly chapter I connected with DJ No Phrillz & DJ Pooh Gees who are familiar faces in the Philadelphia music scene.”

In addition to working the ones and twos, Swag also is nice with the pen. He works as a journalist for Straight Official Magazine, Floss Magazine & The Fleet Mag. Throughout his journey he spoke on several trends. “I’ve observed a concerning trend in mainstream Hip-Hop media that sensationalizes artists’ lifestyles and personal conflicts.” He continued, “This relentless scrutiny pushes artists into risky situations, leading to conflicts and legal troubles. I recognized the need for a shift to cleaner business practices and media responsibility which inspired me to establish my business.”

For anyone looking to succeed in the industry, it’s crucial to understand the music business and network with the right people. Consistency is key.

SWAG IS IN HIS BAG

DJ Swag 100 has made several moves in the coalition. I asked him to speak on some of his accomplishments. “Since joining Fleet I’ve become a national moderator and the manager of the Fleet Artists division. I was honored to receive the award for Fleet DJs Mixtape of the Year in 2023. Swag has also received nominations at this year’s Fleet DJs Music Conference for Rookie of the Year as well as Hustler of the Year.

When I asked Swag where he draws inspiration from to be successful he spoke about family. “My inspiration comes from my older cousin, James Holmes, known as Big Chef. He had a studio with a full 12” Technics DJ setup, and I often got in trouble for experimenting with his equipment. He was the one who rocked block parties in our neighborhood, and his passion for music deeply inspired me.”

Swag puts serious hours into his craft. While often spending 20-30 hours a week discovering new music and artists, he spoke on the overall experiences. “My best experience as a DJ has been conducting interviews and listening sessions with both indie and major artists. The highlight was interviewing Macy Gray—an experience I’ll cherish forever!”

SHIFTING GEARS

DJ Swag 100 currently has a project titled “Philly Drill” that is his 18th mixtape to date. Available on mixtapes.com and TopMixtapes.com he talked about his dedication to the mixtape scene. “I’m constantly working on new mixtapes, as my mixtape hosting is in high demand. In January 2025, several mixtapes hosted by me will drop, including “Brim Game 6,” featuring a lineup of NYC artists.”

As the Mixtape DJ of the Year I asked him who’s currently in his playlist. The variety of artists he mentioned was refreshing to hear. “Currently, I’m enjoying tracks from Skrilla, BigxThaPlug, Chow Lee, and a few other rising stars in the Sexy drill scene, as well as with Tyler the Creator. While I appreciate all genres, these artists currently dominate my playlist.

Every DJ has a story behind their moniker. When I asked him about the origin of his name he said “My DJ name comes from my LLC, SWAG 100. “Swag” represents character and how you carry yourself, while “100” signifies authenticity. This name serves as a constant reminder to stay true to myself.”

My journey is rooted in a profound love for Hip-Hop culture and a commitment to changing its narrative.

IN CONCLUSION

DJ Swag 100 and I officially crossed paths back in 2020 during the Fleet DJs Music Conference in Jacksonville, Florida. It was dope to finally link up with one of my most productive members of the team. Producing most of our flyers and graphics for the publication he also conducted interviews for artists performing during the conference. One of my favorites is his one-on-one with Trece7ev which you can check out down below.

I asked Swag about the best piece of advice he could give to aspiring artists & DJ’s. He hinted on consistency and knowledge saying, “For anyone looking to succeed in the industry, it’s crucial to understand the music business and network with the right people. Consistency is key—there will be setbacks and mistakes, but each experience helps you grow thicker skin. This entertainment business isn’t for everyone, but persistence often outweighs talent.”

I gave Swag the floor for his shout outs to close our interview. “I want to give a shoutout to some amazing DJs in the Fleet family, including DJ P Money NYC, DJ Baby G, and DJ Justin Tyme (Gray Gang), who have supported me since the beginning of my career with Fleet DJs. I also want to thank DJ Heavyweight Rasheed for his guidance in the radio business and DJ Gojabean for being a great brother and constant source of good vibes. It’s a privilege to work with so many legends and game-changers in Fleet DJs!

#GetSOM via @TenthLetterMedia & click here for more editions of The Fleet Files

Kendrick Lamar Releases “GNX” Album

on November 24, 2024 Artist Music News TenthLetterMedia add comment

Kendrick Lamar GNX — Photo Cred: HipHop DX

KENDRICK LAMAR DROPS “GNX”

On Friday afternoon KENDRICK LAMAR decided to pop out and release “GNX” to the masses. His sixth studio album to date already is setting records and addressing everything that encompasses the Compton MC. It’s the unexpectant manner of this release that makes Lamar a master of the anti-rollout. Pitchfork Magazine reports that since the start of the year, he’s turned 12 words’ worth of X posts and a couple of tracks accompanied by still images to Instagram into an era-defining rap beef, a number-one single, and a booking to perform at the Super Bowl LIX halftime show, in New Orleans.

The 12 track EP has turned the genre on it’s collective ear. Kendrick wasted little time nor bars speaking on everyone including Drake, Snoop Dogg and Lil’ Wayne. Lamar was given the nod to perform at this year’s Super Bowl over Wayne who is from New Orleans. Let’s tap in to this remarkable album!

WHAT TO EXPECT

Kendrick Lamar, known for his lyrical prowess has never been one to not speak his mind. This is evident on the track “Wacced Out Murals.” One example was when he spoke on West Coast veteran Snoop Dogg. K-Dot spits “Snoop posted ‘Taylor Made,’ I prayed it was the edibles/I couldn’t believe it, it was only right for me to let it go/Won the Super Bowl and Nas the only one congratulate me.” Check out “Wacced Out Murals” down below:

“GNX” contains tracks with some of the dopest samples heard in a long time. For example, the track “Luther” is one of the smoothest grooves on the album. Kendrick pairs up with SZA once again to create sonic bliss. Check it out down below!

EDITOR’S TAKE

Kendrick Lamar continues to usher in the notion of good music that’s been evident all year. In 44 minutes, K-Dot flexed on the industry with an album that solidifies his status in the game. This is a great way for Lamar to close out the year in front of his upcoming Super Bowl performance.

After giving the album a full listen, my pick from “GNX” is “The Heart Pt. 6.” I was anticipating this track ever since Drake decided to add his version of it to the rap beef saga. The SWV sample is top tier and one of the dopest tracks on the EP. Check it out down below!

What do you think of Kendrick Lamar’s new album? Is it one of the best releases of the year? Let us know down in the comments what you think!

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

Straight Official Sit Downs: The Rebirth of Hip-Hop Vol. 2 | Legac’ Aire @Legac_Aire_LA

on November 17, 2024 Artist Interviews Straight Official Sit Downs TenthLetterMedia add comment

LEGAC’ AIRE is one of several artists featured on The Rebirth of Hip-Hop Vol. 2 mixtape. In this edition of Straight Official Sit Downs we tap in with this emerging artist. Check out the one-on-one with @TenthLetterMedia down below and click here to check out more artists from across the land!

Q&A WITH LEGAC’ AIRE

Introduce yourself to our readers. Let us know where you’re from and what interested you in the entertainment industry?

I go by the name Legac’ (legacy) Aire No Y (why) just so there no question (laughs). I was raised in St Louis, MO and being a creative. Having the ability to take my thoughts a create something that people grabs their attention.

How would you describe your sound/style?

My style consists of use of double entendres, metaphors and being a storyteller.

Who and or what inspires you to create?

Actually, it’s not a person but more of the challenge to do something different. It’s the opportunity of creating a new lane.

THE CREATIVE PROCESS

Tell us about your creative process. What are some things you need in order to create?

Two things I need are a great production a studio with a vibe for creating and some of that “ooohweeee” (laughs)

Who are some artists that you’d love to collaborate with?

Those artists are Ghostface, Nas, Dr. Dre, Jeezy, Ras Kass & Fabolous.

Music isn’t a Sprint its a marathon because the more you take your time the more you learn this business.

SHIFTING GEARS

If it wasn’t for music, what would you be doing right now?

If not for music, I would probably focus mainly on my clothing line.

Who inspires you? Is there anyone you admire, be it an artist or a person?

I admire Ghostface Killah. He is one of my favorite artist because of his unique style and swag.

If given the opportunity to change one thing about the industry, what would it be and why?

The streaming policies for payouts. I would also get rid of all the gatekeepers. Let’s get back to quality music not copycat music.

IN CONCLUSION

You’re part of the Rebirth of Hip-Hop Vol.2 edition hosted by DJ P-Money. Tell us about this project and how this came together.

This project is the essence of Hip-Hop and culture! To be a part of this project is to be a part of the culture. This is where it all began and to not be a East Coast lyricist and still a part of this tape is very, very big for me. I’ve built a relationship over 16 years with P-Money to the point where it was inevitable for us to collaborate.

Check out “Corners” from Legac’ Aire featuring SouthSide Unkk off The Rebirth of Hip-Hop Vol.2 down below!

Corners- Legac’ Aire ft. SouthSide Unkk

We’re tapped in to you as an artist and look forward to the project! How can our readers stay tapped in? Let us know where we can follow on social media?

Stay locked in on all social media with @Legac_Aire_LA

Straight Official Sit Downs: DJ Willybangz

on November 8, 2024 Interviews Straight Official Sit Downs TenthLetterMedia add comment

GET TO KNOW DJ WILLYBANGZ

DJ WillyBangz is a well-known DJ from New York City who’s active in both the mixtape scene and radio broadcasting. He is a member of the Worldwide Fleet DJs Coalition and has been active since 2021. In addition, Willy is also part of the Blackout Kings DJ Crew.

Along with his work as a DJ, he co-owns Vibing 102.3 MMR, an internet radio station where he’s the Program Director and Social Media Manager. He hosts several radio shows throughout his DJ journey. He is also on a new NY Station called ProSoundz weekly.

In addition to DJing, WillyBangz he also has a mixtape series titled Hip-Hop Havoc, with volumes available on platforms like MyMixtapes and LiveMixtapes.

PUTTING IN THE WORK

DjWillyBangz is renowned for his mixtape scene work. This is evident with his Hip-Hop Havoc mixtape series. Volumes 1 and Volume 2 are on MyMixtapes.com and MixtapeFactory.com. Volume 3 is also available on LiveMixtapes.com. His mixtapes feature a mix of old-school and new-school tracks, showcasing both independent and mainstream artists, reflecting the diverse style of Fleet DJs as a collective.

WillyBangz is passionate about his craft, drawing inspiration like DJ Funkmaster Flexx and other celebrity DJs. He encourages aspiring DJs to visualize their future and patiently build up their brand as a career. Helping indie artists put together a different flavor to their tracks can help them with their brand too. He strives to make sure his skills are heard through different avenues.

October 6 2024, DJ WillyBangz sat down with DJ Pynk Dyamond, also of The Worldwide Fleet DJs in a one-on-one to discuss his new project and his new brand since he is coming out with an album. The interview was well absorbed as DJ Pynk Dyamond learned more about how Willybangz puts his heart and soul into his DJ’ing skills and what’s in store for the public.

#GetSOM via @djpynkdyamond & click here to celebrate Hip-Hop, lifestyle & culture!

Dead Silence Releases “Close To Me” Music Video

on October 23, 2024 Artist Music Videos TenthLetterMedia add comment

DEAD SILENCE is heating up dance floors and date nights with the release of the music video for “Close To Me.” The single is from his amazing EP Thru The Fire that elevated the Indianapolis MC to incredible heights this summer. Silence’s lead single “Vanilla Bean” garnered him music love from places like Germany and Great Britain while gaining over 250,000 streams as an artist on Spotify.

“Close To Me” is a sultry and smooth ballad that engages listeners to do as the chorus instructs. Dead Silence uses his cadence and charm to glide over the track. The music video officially released two days ago and is quicky gaining views and replays.

DEAD SILENCE- “CLOSE TO ME” VIDEO SHOOT

Captured at Midwest Leak Studios, the video shoot for “Close To Me” was a grown and sexy affair! Silence worked with Myiesha Dunham & Crossland Pro to produce a visual that would best compliment the track. Filmed by PMFGOAT films, the video features several models and it gives big date night energy.

Check out the official music video for Dead Silence’s “Close To Me” down below! Let us know in the comments what you think of the track!

“Close To Me”

Videographer: PMFGOAT Films (@pmfgoatfilms)

Photographer: Jaali Hester (@jaalihester) Creative Directors: Myiesha Dunham (@thee.creativecoach) & Crossland Pro (crosslandproductions.com)

Models: Whitney Patrice (@starring_whitney) Myiesha Dunham (@thee.creativecoach) Frank-etta Johnson-Griffin (@frankettag) TJ Owens (@officialtjowens) Bron Bron (@lilsavagegod) Assante Collins (@bigst.o) Yanna (@yannathegreatest) Daya Davis (@d.daviss)

Music Video Locations: Midwest Leak Studio (@midwestleak) Music Producer: ZeroYouAFooBoy (@zeroyouafooboy) Mixing Engineer: Mitch (@mitch_lohman) / Location: 416 Wabash Mastering Engineer: Nathan aka matrixaudio (fiver)

Graphic Designer: Fleuresunstudio (fiver)

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

Redman Set To Release “Muddy Waters 2”

on October 13, 2024 Artist Music News TenthLetterMedia add comment

THE FUNK DOC IS BACK

REDMAN, the iconic New Jersey rapper, is finally gearing up to release Muddy Waters 2, the long-awaited sequel to his classic 1996 album Muddy Waters.

This upcoming album has been in development for several years. Red has been hinting at its progress as early as 2011. Fans have eagerly awaited new music since his last project (3 Joints) in 2020. Now, after years of anticipation and teasers, Muddy Waters 2 is on the horizon.

Redman kept the excitement alive by dropping singles and music videos that give a taste of what to expect from the new album.

For instance, the track “So Cool,” which features his signature humor and raw lyricism, was released alongside a visual that showcases scenes from Atlantic City, paying homage to the gritty and nostalgic feel of Muddy Waters. His recent single “80 Barz” also delivered a freestyle filled with witty bars, further building hype for the sequel.

REDMAN- MUDDY WATERS TOO

The album is expected to balance Redman’s signature playful style and raw energy with more modern production. Longtime collaborator Eric Sermon (Def Squad) is involved in the production, ensuring that the project retains the classic vibe while bringing something fresh for all fans.

The collaboration with RIV Music, which has worked with big names like Chris Brown and DJ Khaled, marks a significant step in Redman’s career. The endgame being to deliver a high-quality project that meets the expectations set by its predecessor.

Redman’s announcement came just before his highly publicized Verzuz battle with Method Man in April 2021. This would reignite his interest in his music. As Hip-Hop continues to evolve, Muddy Waters 2 aims to bridge the gap between the ’90s and today’s scene, reminding listeners why Redman remains a respected figure in the game. The album promises to cater to those nostalgic for the golden era while reaching out to a new generation of Hip-Hop enthusiasts.

EDITOR’S TAKE

Redman finally releasing a sequel to Muddy Waters is what Hip-Hop needs. While I’m not particularly a fan of sequels in some cases, this is the exception. I was introduced to him in high school and was blown away back then as a fan. His catalog is full of gritty, raw punchlines and bars that were perfectly captured on that first project.

They’ll be no sophomore jinx around Muddy Waters Too to worry about. Redman is an established veteran in Hip-Hop that never fails to wreck shop. Even though there’s no official release date, I can wait a little bit longer for this follow up.

You have to understand that I’m a self-contained artist. That means I engineer everything right here in my house that I’m talking from. I engineer, I write the music and I mix in my house.

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!