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STRAIGHT OFFICIAL SITS DOWN WITH DEMI LOWRELL

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  1. What is your Name? where you’re from and what first got you interested in the entertainment industry?

My name is Demi Lowrell. I’m from Memphis, Tennessee, and my parents
inspired me to go into the entertainment industry. I have a very musical family.
My dad used to be in a singing group when he was around my age. My mom
can sing, my sister plays the violin, and my brother raps; he can also play the
drums. I loved to sing at school, around the house, and in church when I was
little. My parents talked to me one day and asked, “Why don’t you take this
seriously?” So here I am now, making my dream come true.

2. Who and/or what inspires you to create? What inspires me to create is watching my favorite artists and other artist
perform, do interviews, and seeing the passion they have for the entertainment
industry. This makes me want to go even harder for my dreams not only in
music but acting.

3. How would you describe your sound? I would describe my sound as R&B but with some pop every now and then. In the future, I would like to add to my sound, without completely switching it up to a new genre. I would like to try country, rock, and other genres to add into my R&B music. Like Tina Turner did with “What’s Love Got To Do With It.” That pop, rock, soul, and R&B combined.

4. What is your creative process like? I would usually find a beat to get my creativity flowing during the creative process. Writing comes naturally to me, so I would listen to the beat once and hear the arrangement and how I would like it to sound. I would write the lyrics, meet with my producer to create an original track, and boom, the song is ready to record.

5. What artist(s) would you like to collaborate with? I would love to collaborate with Beyoncé. She is one of my favorite artists. Her swag, voice, confidence, and class set her apart from most entertainers. She’s someone I look up to in the music industry.

6. What is one message you would give to your supporters? Stay dedicated to your craft and never give up on your dreams, no matter how long it might take. Yes, it can be frustrating, overwhelming, and a lot of work, but continue to believe in yourself.

7. What is the most talent/skill you have that most people don’t know about? A talent/skill that most people don’t know about is that I like to write movie and   TV scripts and that I would also like to direct films.

8. What would you be doing right now, if you weren’t doing music? If I weren’t making music, I would go into film and video as a director and writer for movies and TV shows. 

9. Who are some artists/people you admire and why? I admire Beyoncé and Michael Jackson. They are legends. I grew up watching them both, and they have tremendous impacts on their fans. I love everything about them.

10. What is the best advice you’ve been given? The best advice I have received was “Do not be afraid of anything that can’t  kill you” it’s the best advice I’ve ever received because it makes me feel courageous.

11. If you could change anything about the industry, what would it be? Our culture greatly influences those who listen to our music regardless of race or origin. It is time for artists to create more positive and influential music that does not demean women, talk about drugs, and, most importantly, killing. It seems like violent and hostile music gets more airplay and attention to listeners than music with substance. As a young adult and artist, I need to influence the youth positively with my music.

12. What’s next for you, where would you like to see yourself in the next year? In the following year, I would like to see myself winning Grammys, MTV Awards, BET Awards, and even an Oscar. I would travel around the world touring and being in movies and tv shows.

13. What is your social media? How can people get in contact with you?  All my social media is under Demi Lowrell. You can contact my manager at dlagriffin3@yahoo.com  and my publicist at miriam.graham.pr@gmail.com

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BOOKWORM Philadelphia’s Artist Already Being Compared To Kendrick Lamar.

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bookworm

#getSOM via @swag100podcast

Bookworm is one of those artist that’s like a needle in the hay-stack.

Today’s HipHop creatives sounding similar or matching bpms and lyrical patterens, there’s a few artist that still aiming for an organic sound.

Bookworm is one of them artist that brings nothing but originality, his lyrical schemes – flow & delivery will send your mind running wild, like hearing Kendrick Lamar for the first time.

Bookworm lyrical content and storiy is so compelling with the uniqueness of his delivery and flow patteren.

Seriously this is the guy, everyone over looks at these upcoming hiphop showcases and local concerts events.

Philadelphia’s HipHop scene will always be known for high level lyricisim. Today’s rap scene, in Philly is almost like stepping into newyork or chiraq HipHop culture. Most young artist mimicking or living out the highly promoted drill culture or lifestyle.

Artist like Bookworm, that brings the modren day newage of original HipHop tends to get overlooked by the in demand cluster f*** of drill rappers.

Bookworm became this awesome networker, wounding up being the needle that was actually found in the hay-stack.

Recording a few songs and attending events at one of Philadelphia’s top studio’s. Bookworm connects with legends like Freeway – Beanie and ducthie man just to name a few.

Growing relationships with artist like Son Of The 215 and media connections like SWAG 100 PODCAST and HipHop Since 1987.

SWAG 100 personally met Bookworm a year back. Providing him with his first ever multi media interview, following up with multiple interviews and highlights later down the line and throughout his career.

Grabbing the attention of media outlets, Bookworm would be releasing singles with videos from his 300 song catalog. Starting with CASH-OUT and PRAYER .

Also featuring with other artist such as: Kamyar Mohensin – Son of the 215 – UnFazedRee – Big Grizz and Pope Grail.

Bookworm recently been on major tours and concerts ranging from Atl back to Phillly. Such as SWAG 100 PODCAST 1 year anniversary for the RE-BRANDING HIPHOP CULTURE EVENT SERIES…

Recently Booworm teams up with legendary Dj DonDeMarco, Putting together his new mixtape titled “TURN THE TIED”.

We asked Bookworm his overall goals with his music career . This is his exact Replies…

“My overall goal is to become free in every aspect of the word. I’d like for my music to reach generation after generation. For them to know that dreams are possible with a little hard work and determination. You can do anything”.

There’s no doubt why this Philadelphia rising artist is already being compared to Kendrick Lamar.

After learning the meaning behind his name and understanding his knowledge and wisdom add to the music Bookworm could be one of the next greats with the proper look from one of the elite music entertainment investors.

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STRAIGHT OFFICIAL SITS DOWN WITH MELVIN RILEY

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1. What is your Name? MELVIN RILEY

2. Where are you from and what first got you interested in the entertainment industry?
FLINT MICHIGAN, The love of Music and enjoy hear great music and seeing a
great performance.

3. Who and/or what inspires you to create? Seeing people enjoy live shows and enjoy my music

4. How would you describe your sound? Feel good, say good music.

5. What is your creative process like? Sounds have to hit me and move me and then I find how to use the sounds and the music comes together from the different sounds I hear, then I create the hook and the words and melody.

6. What artist(s) would you like to collaborate with? Any old school singers that get it and new school singers that get it.

7. What is one message you would give to your supporters? Thank you so much for believing in me and my music.

8. What is the most talent/skill you have that most people don’t know about? Education and mentoring young people.

9. What would you be doing right now, if you weren’t doing music? CNN news reporter.

10. Who are some artists/people you admire and why? George Clinton, Prince, Stevie Wonder. True genius of music and artist development.

11. What is the best advice you’ve been given? Always keep God first

12. If you could change anything about the industry, what would it be? Music executives are not so afraid to stand behind a great song because of new fad music.

13. What’s next for you, where would you like to see yourself next year? Continue dropping music, videos and having fun.

14. What is your social media?How can people get in contact with you?
IAMMELVINRILEY.COM ON ALL SOCIAL MEDIA.

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Josvani, Rising Star Teases NeYo Remix

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R&B singer Josvani professional headshot

Josvani may be R&B/Rap’s best kept secret but not for long! The 21 year old New Jersey-bred artist just dropped a teaser for his new song “So Sick” on Instagram. In the post he asks for viewers to let him know if he should drop more than just the teaser he sings along to.

“So Sick” a remix of the classic 2000s single by R&B crooner Ne-Yo flips the sample as he adds his twist with original lyrics in a melodic sing-song style.

Check out the video below. Do you like his voice? Comment and let him know what you think!
Follow @Josvanii on Instagram.

ABOUT JOSVANI
Josvani is being called the perfect mixture of Drake and Tory Lanez, combining both melodic hooks, wordplay, and delivery. His captivating voice is a breath of fresh air and he’s soon to be a household name in Hip-Hop & R&B.

Born Josvani Viera Jr. in Elizabeth, New Jersey. he was raised in Elizabeth, NJ music was always a part of the singer-songwriter’s life. The grandson of a world-traveling percussionist, Josvani grew up playing instruments, too. A standout of his school’s choirs, he also played trombone and the piano, often traveling out of state to perform.

Josvani always had musical drive and began rapping at the age of 13 towards, leading into his freshman year of high school. It was then that he dedicated his life to music. 

Josvani writes, records, produces, and engineers himself in his home studio, gifted by his supportive parents. He plans to continue working hard and sharing his heartfelt lyrics and experiences to inspire fans through his music.

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Triggerrun Turns Up With Latest Single

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The Real Dj Spins Got The Chance To Chop It Up With Triggerrun Recently And Got To Get The Inside Scoop On The Groups Latest Moves As Well as All There Is To Know About The Group And Whats To Come In 2022

What is your Stage Name?
TRIGGERRUN: Knegil, H3theArtist and Syncere

Please tell us where you’re from?
Atlanta by way of Albany (229)

What first got you interested in the entertainment industry?
For Knegil, passion for music started at an early age with my father being in a singing group Joe Page & the Diplomats and mother sang Opera style in the church choir and played piano so it was innate to a sense. In elementary, I would follow suit in music as I played violin and saxophone through middle/high school. However, it was New Edition and Michael Jackson that I aspired to at an early age.

For me, H3, I grew up in a house of music appreciation. The soundscape of my home was as such: My mother would reimagine songs in a choral/operatic fashion, my father would croon in the shower with melodic rhythm and blues overtones, and my big sister would be practicing classical music on our Baldwin piano in the garage. Also, during my childhood, all of the programs I loved the most were complete compositions ranging from the theme songs of: The Electric Company, Sesame Street, Mr. Rodgers Neighborhood, Johnny Quest, Space Ghost…The Facts of Life, Different Strokes,etc. No matter what you turned to, the musical complexity of compositions were of the highest level. This was inspiring to me and setting the stage for my future aspirations. The proverbial moment of my musical awakening was the Motown 25 Review, when Michael Jackson took to the stage to usher in a new movement in entertainment. When I saw him perform…on that night…I was forever transformed. I knew then that I would pursue a career in the music industry.

Who and/or what inspires you to create?
The inspiration comes from the pure love of the musical art form and the ability to create an arrangement of sound thus turning it into a beautiful masterpiece.

Creating art is subjective and is the highest form of self-expression. Through self-expression in any form, in any genre, there is freedom. The freedom that you have in your expression translates to those that witness your art, whatever that may be, to experience freedom for themselves.

How would you describe your sound?
An eclectic mix of East Coast meets the ATL Dirty South fusion.

What is your creative process like?
You can never plan to capture magical moments. However, we listen to every genre and form of music for inspiration.

Our most magical creative moments come by way of happenstance. So our process is simple, whatever feels good and sounds good in the moment. It’s all emotion. Whenever or wherever we catch a vibe.

Our process is to simply capture the moment by recording it on the spot to revisit later. We create a safe space where we give one another the creative freedom to share ideas no matter how “off-the-wall” it may be. In that space, there is honesty and support. Not all ideas are used, but all ideas are allowed to be expressed.

What artist(s) would you like to collaborate with?
It doesn’t matter! Coming from the TRUE school my favs are Rakim, Nas, Tupac, Biggie, Outkast, NWA as each one of these artists changed the face of hip-hop.

If you could open a show for any artist who would it be?
Man tough question… H3…That is tough, it would be great to open for MC Hammer, or any of the icons that are Hip Hop Royalty: LL Cool J, Dougie Fresh, etc. It would be dope to open up for J. Cole, Kendrick Lamar, Silk Sonic…I mean…if they are a vibe…it will be a pleasure, cause The Trigger is a whole vibe!

What is one message you would give to your supporters?
Never give up your dreams. Music is for the young at heart, stay on your grind & set the narrative.

What is the most useless talent you have?
Knegil: Whistling.
H3: My most useless talent is the one that I don’t use. I don’t feel I have any useless talent. But I do have talents that are least utilized. And sometimes, even my most utilized talents become dormant due to inactivity. As an artist, you must continue to stir your gifts.

What would you be doing right now, if you weren’t doing music?
Youth sports mentoring, giving back to the youth which is what I did on my hiatus from the music business.
H3: If I wasn’t doing music, I’d probably be acting and studying the craft more. I enjoy the art of storytelling and stretching my potential and taking on different modes of thinking. That’s hardwired in my personality.

Who are some artists you admire and why?
Rakim is one of the cornerstones that the foundation of hip-hop was built. His style of MC’ing and lyricism still reigns supreme until this day as one of the ill-est to ever spit. H3… I’ve always admired, and am a fan of, Busta Rhymes. He’s a “linguistic mad man”. His CRAZY performance energy and verbal flow has always been amazing to me. He’s Kinesthetic!! I am drawn to that! I also love Soul /R&B Artists with clever and conversational lyrics such as: Musiq Soul Child and Ne-Yo.

What is the best advice you’ve been given?
Knegil: Stay humble, be prepared and wait your turn. And when opportunity presents. Kill It!
H3: Walk quiet and carry a big stick. We have always been about action and execution.

If you could change anything about the industry, what would it be?
Knegil: The stigmatism and negativity (elaborate)
H3: Expand the musical limitations. Allowing the creativity of artists to breathe in the industry and allowing for diversity of styles and musicianship to take place at higher levels across the board. There’s so much potential in artists. The industry tends to pigeon hole an artist into one faction of his or her expression. We are all living our dreams out loud…Why limit the dream?

What’s next for you, where would you like to see yourself in the next year?
Next, is winning awards/nominations on this new independent platform while transcending and elevating to higher levels of achievement in this game. Having our music and our likeness used in feature films, games, soundtracks, and other intellectual properties to establish our legacy and dominance in the game.

What is your social media?
How can people get in contact with you? IG: @triggerrun; FB: Triggerrun Trp; Tik Tok @triggerrun; YouTube: Triggerrun

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LIK MOSS: Good Book

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lik moss

#GetSOM via #SWAG100

LIK MOSS Releases his album “Good Book” which has a short film based around the album title. Our SWAG 100 Podcast team was personally invited to capture the behind the scene footage of Lik Moss (Godd Book) private screening held in Philadelphia.

Good Book Private Screening

The short film “GOOD BOOK” is narrated to teach the youth and bring awareness about the current gun violence that over shadows the city of Philadelphia and abroad throughout the United States.

Good Book Premiere

Lik Moss is Making headlines throughout the social media and podcasting world, dropping multiple projects – features and freetlyes. Lik Moss has been doing one hell of a job carrying the flag of OBH RECORDs after his brother “AR-AB” incarseration.

Swag 100 has been following Lik Moss since the beginning of time. SWAG 100 grew a personal relationship with Lik Moss in person during the “Free Da Men” & “Bring The Streets Back” Concerts put together by Getcha Weightup Twine.

Shortly after these concerts Lik dropped his “Bear Season” project which we were invited to the Private Album Release Party.That’s where SWAG 100 grew a the great relationship with Lik Moss.

Bear Season Release Party

Unlike most independent artist Lik Moss seems to pack the house with his die hard fansbase. when Lik puts together his screenings, release parties and personal concerts. His friends – family – fans and his OBH brothers fills the house and supports the new movement – look and sound Moss has created.

When it comes to Philadelphia’s HipHop you have no choice but to put Lik Moss in your todays Top 5.

Lik has the music that feeds the streets. This newstyle of rap Lik Moss is distributing is raw subtance – hardlines – metaphores – punchlines – storytelling – flow and delivery, which is undeniable.

We have seen Lik with Benny The Butcher, Kevin Gates and many others which tells us that he’s moving in the right directions with some of the other independents that buzzing and has a hold on the streets.

Lik Moss is a genius in a musical sense taking advantage of todays technology, his Good Book Project is not just musical body of work. It’s actually a true project that had multiple rolls outs, such as the Good Book NFT – Good Book Lyric Book – Good Book Short film as well as having several designs of Good Book Merch.

If you ask us, Lik Moss is imprinting his name – label and city amongst the industry elites.

Checkout LikMoss Spotify Catalog

LIK MOSS MOST RECENT VIDEO WITH VEGAZ NAVADA

http://www.likmoss.com

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SERGEN: DEBUT SINGLE HABIBI DROPS

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#GETSOM @dahlia_koca-

Today the much-awaited single from Sergen entitled “Habibi” drops. On April 2rd the German artist wrote a heartfelt message via Instagram explaining his year-long absence and his excitement about being signed. The post translated into English reads “Haven’t posted anything in a while. All the more beautiful is that now I can finally get started with everything again. I was away from posting for about a year. In that time I was finally able to make my own muck, focus on myself and sign a deal. A piece of a dream comes true with this. Very excited about what the future brings. I look forward to working with all the partners on my side. From now on I am taking this route and taking yall on this journey. The journey will be long and the route is certain. Looking forward to everyone who is on board”

Sergen’s time off was clearly used to bring his new debut single with intensity. The song and music video are incredibly put together and fans are quickly responding to his release. This song is that one hit you need to send to your “Habibi”.

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STOP WARS: THE VOICE OF CAPITAL BRA

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#GETSOM @dahlia_koca_

The invasion of Russia into Ukraine has cut through the hearts of the world as we have had to watch the destruction unfold. This war has reached the hearts of people from across the world and sadly the majority of the world is powerless against the pain that is ripping through Ukraine. Many artists and celebrities have spoken out about their feelings during this time and last month Capital Bra dropped his song entitled “Stop Wars” which features Kontra K and is produced by PAIX. The song currently has 1.6 million views on YouTube, So why has this song touched his fans in such a unique way? This is most likely due to the status of voice Capital Bra holds in Germany, Russia, and Ukraine.

Capital Bra was born in 1994 and spent his first childhood years growing up in Dnipropetrovsk Ukraine before moving to Berlin with his mother in 2000. He started rapping at the young age of 11 and developed his style of East Slavic and Arabic words that would later shake the hip hop world. In 2016 his career started to soar and he has won numerous awards throughout his career. His music has traveled throughout Germany and Europe and his YouTube videos have an astounding amount of views. Some of them topped out at around 80 Million. He clearly has a voice that reaches millions and his Ukrainian roots have had fans looking for his opinion on the war.

The song “Stop Wars” has communicated his thoughts and feelings on the war that is estimated to of killed around 80 thousand lives, 11 million people displaced, and 400 people missing. His lyrics are heartfelt and touching through his experience of the situation that has hit his home.

If only you know how many tears a bullet brings

Capital Bra has posted the song on his youtube that can be heard in German. Many other YouTube accounts have translated the song into different languages including English.

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Introducing singer/songwriter/international recording artist Natural Onyx

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Natural Onyx born Kisshiyah Israel 2/27/1985 is a singer/songwriter/international recording artist from Cincinnati, Ohio. At an early age she discovered her passion for music, and began pursuing her love for it in elementary playing flute, and performing in a family band with her mother as the lead, who has heavily influenced her style, and high vibrational disposition. Other influences include Sister Nancy, Alton Ellis, Bob Marley, Bone Thugs N Harmony, Buju Banton, Erykah Badu, Lauren Hill, Missy Elliot, Sista Soldier, and many more. Sharing the stage with with artist ranging from David Banner, to Sa-Roc, and Sole’ she uses music to tell her story and elevate the mind. Inspired by her strong roots, and spiritual background she creates music with intention, and purpose. In honor of black history month Onyx released her new single “Black Man” February 22, 2022. The first single from her upcoming album “Black Flame” set to release later this year as her first NFT collection. Black Man (Currently available on all platforms and in rotation across Jamaica) is an anthem empowering young men to look toward better days. Her music is enlightening, honest, & raw, which she credits the Most High for her inspirational works and intends to open minds with powerful content. Onyx is a self determined artist laying it all on the line to remain herself in an industry where blending in is highly marketable. Coming from a line of musical creatives Natural Onyx is ready to use her gifts to influence accountability, cycle stopping, and self love. With her new updated site (www.naturalonyxdimension.com), it is easy to keep up with all her upcoming endeavors including her promotional tour to Jamaica this month where she will be filming her latest projects.

Stay Connected

https://www.instagram.com/natural_onyx
https://www.facebook.com/NaturalONYXmusic
https://youtube.com/c/NaturalOnyx

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STRAIGHT OFFICIAL SITS DOWN WITH Steven Russell Harts

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1. What is your Name? where you’re from and what first got you interested in the entertainment industry? 1a. My name is Steven Russell professionally known as Steven Russell Harts. I’m from Pasadena California and The Jackson’s Five and my Uncle Paul Lawrence Russell got me interested in the entertainment industry.

2. Who and/or what inspires you to create? My connection to Source which is the a creative source is my inspirational plug in.

3. How would you describe your sound? My sound is soulful and reflective of mymusical influences.

4. What is your creative process like? Well the process is different each time butBasically, when I’m creating a song I usually start with the music idea then I play
with different melodies until I find one or two that I like then I start coming up with
conceptual ideas until I get the download.

5. What artist(s) would you like to collaborate with? Too many to name, HitBoy,H.E.R Bruno Mars, Neyo, Snoop, So many….

6. What is one message you would give to your supporters? I would want to remind them all that You are a piece of Source(God)having a physical experience able to manifest anything from thought to physical manifestation. You came here to manipulate matter and create experiences of you choosing (whether you know it or not) so be on purpose with how and what you think and be careful to feel very good On Purpose . The universe responds to how you feel Not what you
say.

7. What is the most talent/skill you have that most people don’t know about? I’m A Artist I draw and sell my artwork and I also breed and compete with Birmingham Roller Pigeons as a sport and hobby.

8. What would you be doing right now, if you weren’t doing music? I would be shooting independent films for my company BlaqBox Original Films.

9. Who are some artists/people you admire and why? I admire all the artist who have the audacity to follow their guts and pursue happiness by trusting Source. Its easy to get a job and work for someone else, it takes real trust and
appreciation for just your own talents.

10.What is the best advice you’ve been given? Expectation is a lie, if you want a helping hand look at the end of your arm

11. If you could change anything about the industry, what would it be? I would change that the Music industry pays the songwriters what we deserve and not use our
music to make non talented non music creators billions.
12.What’s next for you, where would you like to see yourself in the next year? Well i’m shooting Independent films now, I have two films out this quarter, ” Day Ones” and “Tales Of A BoyBand” which you can find on Amazon or Tubi ..so in a year from now i’d like to be Making lots of money and working my ass off.

13.What is your social media? How can people get in contact with you? you can follow me on IG: @stevenrussellhartss @steveherich @Steven_Speaks
@dayonesthemovie FaceBook: Steven Harts and Steven Russell Harts

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